e-Commerce for Managers (2002)

Review Making e-commerce work
E-commerce for Managers
Author: Alwyn Didar Singh
Publisher: Vikas Publishing House
Tel: 011-4310879
Price: Rs 350
Remember all the hype that was created about e-commerce? Around that time many e-commerce books were available in the market. In the glory days of the dot-coms many rushed out to set up shop on the Web, and when the bubble burst, many shutters came down forever. Then, some even had the audacity to proclaim, “E-commerce is dead.”
The reason why e-commerce did not work for many was that they failed to understand what it is, and in what environments it works best.
E-commerce is a lot more than just technology and commerce it’s more about strategy and business management. In fact, the author of this book describes e-commerce as, “An entirely new way of doing business over a medium that changes the very rules of doing that business.”
This affordable and concise handbook is ideal for the ever-busy manager who wants to know what e-commerce is all about, but doesn’t have the time to read a heavy tome. The book provides a basic introduction to e-commerce while highlighting the framework necessary for its operation, especially in developing countries. The author, Alwyn Didar Singh says, “For organisations in developing countries, the biggest issue and fear is not the lack of knowledge and expertise in introducing and engaging in e-commerce but more so of not doing so.”
Throughout this book Singh puts himself in the same train of thought as the Indian IS manager. Besides explaining all words that are now preceded with the letter ‘e’ (e-commerce, e-governance, e-trade, etc), Singh addresses many of the typical questions managers might have on this subject. In doing so, he explains what the applications of e-commerce are; the environments in which it works best, the benefits and threats (especially to SMEs).
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